Looking at the promotional package of a film: Emma

I have looked at a 'Emma' to seen how it is promoted through the use of a promotional package which is a combination of a trailer, magazine front cover, promotional poster and website. We will need to use these three items to create our promotional package for our coursework, so it will be interesting to see which features a film similar to ours uses in their promotional package. My group can then develop the ideas that film uses for their promotion to make our promotional package look just as good and for the target audience to be able to recognise the genre of film.

Emma

Promotional Poster:



This poster shows the leading female as being an attractive woman, and the way that she makes eye contact with the person viewing the poster puts across that she is also flirtatious. The cup she is holding makes her seem quite dignified and angelic, as she also has golden curls which are made to stand out against the white background.

Magazine Front Cover:

'Emma' was never on the front cover of any film magazines, although it was in the news because of the various adaptions of the novel. Gwyneth Paltrow was featured on both the front covers of Vogue and US because of her new found fame in 1996- these are shown below:



Website:

The film didn't have a wesite either, as it was a 1996 film. There is however a Jane Austen's World website where there are links to the 'Emma' film, enabling you to view features such as photos from the film and adaptions made to the novel. If it did have its own website then I think that there would be a link to the original novel by Jane Austen, as well as a description of the plot.

Trailer:




Even though I have already analysed this trailer I have put it onto this post anyway, as it is an essential part of the promotional package for the people watching the film.