Editing in teaser trailers

We did a task in class where we looked at editing in trailers. The films I looked at are listed below, plus the editing techniques I noticed within those teaser trailers:

Editing:

Johnny English Reborn:

·         Fast-paced

·         Institutional Information

·         Cuts with ½ a second of a black screen

Life in a Day:

·         Editing gathers pace towards the end of the trailer

·         Fades

·         At the beginning of the trailer it shows the sky changing colour, indicating that the film is over a time of 24 hours

·         Narrative is indicated using words on screen

·         Cuts

Harry Potter and the Deathly Hallows: Part 2:

·         Fast-paced

·         At the start the editing is slower

·         Fades in from a black screen on some shots

·         Institutional Information

·         Narrative is indicated with words on screen

Midnight Tango:

·         Institutional Information

·         Date of release given

·         It has a quick pace which matches the excitement put across by the voiceover

·         Cuts

As If I Am Not There:

·         Slow-paced editing

·         Institutional Information

·         Narrative indicated by words shown on screen

·         Fades

A Turtle’s Tale: Sammy’s Adventures:

·         A combination of slow and fast paced editing

·         Institutional Information

Black Swan:

·         The pace varies, but it is fast paced at the end

·         Institutional Information

·         Fades

·         Onscreen Reviews

·         Wipe

It is also noticable that I looked at teaser trailers for films which would have different target audiences, as well as a variety of genres, so it was interesting to see if they had anything in common which was instantly recognisable as being in another trailer too.