Analysing a promotional film poster

I analysed the film poster for Larry Crowne in terms of audience, language and layout, with another girl in my class, as it was the task in the lesson. It will help when I come round to making a poster of my own for the promotional package we need.

Audience: The audience for this film would be women aged 30+, as the genres are romance, reality and comedy, so they would be interested for these reasons.

Language: The two names which are written on the poster are Tom Hanks and Julia Roberts, who are well-known movie stars, so women interested in the film would be aware of other films that these actors had been in.

Layout: The fact that the woman is clinging to the man driving the scooter signifies a romantic relationship and shows that she trusts him. It is placed in the lower right-hand corner. The use of the colours blue and yellow signifies happiness and peace. The font is all capitalised and conforms to the blue and yellow colour scheme.