Evaluation Question 3

What have you learned from your audience feedback?

I have being carrying out market research as I have been going along. Even though there have been changes since the research we carried out many months ago it meant that these changes were highlighted for us. I have asked people what I can do to make it better as I have progressed. Several things were brought to my attention such as the fact that no other period drama is not based on a novel, meaning that we took the choice to include the present time period and a flashback. I feel that by changing our ideas, target audience and genre it has made a trailer that would appeal to more people, and has made it much more original.

As we developed with editing our trailer constant feedback has been really beneficial. It has brought things to our attention such as the fact that the connection between the two females needed to be made clearer, the storyline needed to be made more obvious and also easier aspects to deal with such as text needing to be on screen for longer and more institutional information needing to be added. By carrying out audience feedback through both survey monkey and Facebook it has allowed for a variety of responses from a range of people.

After recieving audience feedback for my magazine cover and teaser trailer I have made alterations to the two. Having made these changes and then asked for more audience feedback I have learnt that it was worth putting in further time/effort.

In my final audience feedback I have learnt that they think all three elements of the promotional package are of a good standard, and that most importantly there is synergy between the three and that they work together. With the teaser trailer people have said that they would go and watch the film if there was one, so this shows that they have a good level of understanding now that we have changed the text on screen.