Unlike the poster for 'Atonement' this one only uses one image, which is the main focus of the poster. A close up low-angle shot has been used to give a certain status to the couple dancing. There is much less institutional information than on many film posters. The title itself appears to be a continuation of the dress, as it is blue, but with a white rim. The fact that the title is at the bottom of the poster makes the film more mysterious, and the blue colours link into this mystique that has been created.
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